SidEats
Ets. 2018
Meet Sid Sethi
The Operator & Founder of SidEats
With over 12 years of hands-on experience in the restaurant and hospitality industry, Sid Sethi leads our company with a vision rooted in operational excellence, innovation, and a passion for hospitality. Throughout his career, Sid has successfully owned and operated multiple high-performing restaurant concepts across Florida and Washington, earning a reputation for building brands that thrive in competitive markets. Sid’s leadership journey includes the founding and management of well-known establishments such as The Twisted Tuna, Tavolino Della Notte, Fysh Bar & Grill, Antonella’s Pizzeria, Mad Pizza, and an A&W franchise. Under his direction, these businesses achieved significant milestones, including multi-million-dollar annual revenues, industry-leading customer loyalty, and nationally recognized operational standards. A strong believer in agile and scalable systems, Sid has a proven track record of driving profitability, managing teams of up to 250 employees, and creating workplace cultures that foster growth and opportunity. His expertise spans operations, marketing, financial strategy, team development, and corporate governance. Sid earned dual Bachelor of Arts degrees in Business Management and Marketing from the University of Washington – Bothell. Today, he continues to overseas his current operations as an operational director and is focused on expanding the company’s footprint nationwide. Sid’s entrepreneurial spirit and dedication to quality continue to set the standard for everything we do.
Meet AAstha Sethi
Company Shareholder & Marketing Director
One of our company’s shareholders and operations manager, Aastha brings a wealth of experience in managing the operations of a large team, guiding employees in handling complex problems, educating them on effective resolution of customer complaints, and event planning. Aastha spent five years as a marketing director and has developed extensive skills in designing promotional materials, producing digital and traditional marketing campaigns, and optimizing search engine rankings through SEO techniques. In addition, Aastha is well-versed in working with management teams to create and manage marketing budgets that deliver straightforward returns on investments.
Meet Peter Martin
Managing Partner
Peter brings over 20 years of experience in management within his own electrical engineering career that has directly translated within our hospitality group’s success as not only a shareholder, but as a managing member and leader. Peter provides our team with vast knowledge of electrical work which has helped our projects excel from a technical & operational stand point.
Meet Eddie De Luga
Eddie is a seasoned fitness entrepreneur and a certified nutritionist with a deep passion for promoting health and wellness. With a wealth of knowledge in both nutrition and fitness, Eddie has become a trusted voice in the health-conscious community, helping individuals achieve their wellness goals while making mindful choices about what they eat. As an integral part of our restaurant concept, Eddie's expertise plays a crucial role in crafting menus that cater to the growing demand for healthier options without compromising on taste and quality. With a focus on nourishing the body while satisfying the palate, Eddie works closely with our chefs to inspire and influence innovative dishes that are both health-conscious and flavorful. Eddie's unique blend of fitness and nutrition expertise enables him to ensure that every dish aligns with the latest wellness trends, offering a variety of nutritious, nutrient-dense meals that are designed to support an active and balanced lifestyle. His commitment to helping others live healthier lives while still enjoying delicious food is what makes him a key figure in shaping our concept’s vision.
Company nutritionist
MEET A’jon Simms
A'jon is our restaurant’s Creative Director, bringing a wealth of expertise in designing top-tier aesthetics and innovative concepts for hospitality events. With a keen eye for detail and a passion for creating memorable experiences, A'Jon specializes in transforming spaces to captivate and engage guests in unique, impactful ways. His deep understanding of nightlife traffic and its influence on design allows him to create atmospheres that not only look stunning but also enhance the flow of guests and overall ambiance. A'jon's creative vision and design expertise are integral to our company, ensuring that every event and space reflects our brand’s identity while delivering an unforgettable experience. We are thrilled to have A'jon on board, whose talent and vision continue to elevate our restaurant's reputation and atmosphere.